Co-founded · student experiment

The Digital Uplift
students, agentic engineering, local businesses

An experiment I pulled together with fellow students from North Island College, Vancouver Island University and the University of Victoria: how much could we help local businesses with agentic engineering while finishing our degrees, without making them burn their pockets. Money was never the goal.

Next.jsShadcnSEO-first routingEmbedded AI assistantCo-founder, lead build
The Digital Uplift homepage, archived with a notice that it no longer takes clients
Archived and kept online, with a notice pointing visitors to me. No longer accepting new clients.
23
routes, all prerendered
229
contributions
5
weeks, spec to launch
3
island campuses
Why we tried it

By the end of 2024, AI had made a real, working site far cheaper to build. Vancouver Island is full of small businesses with no website, or one that loads slowly and ranks nowhere. So we built workflows that turned out small, clean sites, complete where it mattered, at the lowest price we could still deliver properly. Nobody was meant to lose out.

What I built

I took the build. Every question a local owner might search got its own static route, each with its own metadata and canonical, all prerendered so search engines get finished HTML.

Next.js with static generation, Shadcn for UI, next/image and self hosted fonts gave 100 Lighthouse scores in SEO, Accessibility and Best Practices. Every route led to the same booking path, and a Botpress webchat assistant answered questions after hours, my first production agent.

How it ended

Finding clients was harder than building for them, and none of us could run it full time. When I joined Botpress in September 2025 we stopped taking new clients instead of running it at half attention. Existing work was finished, the site archived, and a notice added across it.

What it taught me

Distribution is the hard part. A perfect score opens a conversation but does not close one. Owning spec, design, code and support at once teaches scope discipline, and closing something cleanly is part of building it.

All case studies

Projectionist's cheat sheet

action
Roll the clapper
↑↑↓↓←→←→BA
Thread the leader
klaatu
Wake the robot
ls
List the reels
zap
Fire across the top
hello
Print on the teletype
warp
Push the reel past light
tesla
Throw the big switch
basic
Run a BASIC loop
eureka
Have the idea in the bath
pong
Play a table tennis demo
watson
Ring the telephone
?
The cheat sheet
Resize the window
Check the masking
Change the palette
Load a new film stock
Esc
Back to the picture

Directory of C:\BOOTH